The Independent Group of artists reflected, and pushed for, the transition from the grey austerity of post-war Britain to the technicolour explosion of the 1960s. Their work showed this culture shift through collage, painting and sculpture, dismissing the elitism of the art world. The initial idea was based around a theme of a ‘modern’ way of living, trying to define what ‘tomorrow’ would look like. Richard Hamilton’s Just What Is It That Makes Today’s Homes So Different, So Appealing? was used to publicise the This Is Tomorrow exhibition. It was held in the Whitechapel Gallery in London’s East End in 1956 and included artists, architects, musicians and graphic designers working together in 12 groups. The groups worked independently and were given only £50 for materials.
Original This Is Tomorrow exhibition catalogue from 1956, featuring Hamilton’s first production of Just What Is It That Makes Today’s Homes So Different, So Appealing? in black and white (as shown above), used to publicise the exhibition. Some creasing to pages and slight discoulouring of cover but otherwise in great condition.
£850
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